Architecture as Image. An Investigation of Branding Space and Surface Architecture

The subject of this research is the so-called Surface Architecture, which is explored at the intersection between the Branding of Urban Space and the Transformation of Culture into Image. The case studies that I consider are: the One New Change and the W London in London, and the Romeo hotel in Naples. The research is my final dissertation for the MA in Architectural History at the UCL’s Bartlett School of Architecture. Download PDF.