Architecture as Image. An Investigation of Branding Space and Surface Architecture

The subject of this research is the so-called Surface Architecture, which is explored at the intersection between the Branding of Urban Space and the Transformation of Culture into Image. The case studies that I consider are: the One New Change and the W London in London, and the Romeo hotel in Naples. The research is my final dissertation for the MA in Architectural History at the UCL’s Bartlett School of Architecture. Download PDF.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s